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Sam Rios

Web & Video

With a creative journey that spans back to 2006, I’ve crafted an extensive collection of websites and animations while effectively working alongside talented teams. While I’m delighted to present a glimpse of my work here, there’s so much more to explore. Feel free to reach out, and I’ll gladly share further insights into my portfolio.

104 wireframes

A startup with a fantastic idea of being able to search for food based on the user’s diet, allergens, budget and location.
An intricate web of customer and business user journeys were mapped out and thought of carefully before design build could begin.

Mystery shopping

Enticing customers for feedback through vibrant print and digital communications. Designed packages were given to staff and managers of large high street brands to improve on their customer service experience.

Styleguides were follwed carefully.

Worth pledging for

Deforestation and the wildlife trade industry are decimating our natural environment on a mass scale. For Borneo Orangutan Survival, I created 2 incredibly powerful campaigns to educate and spread the word for reversing that trend.

Working with a passionate team, I art directed the projects from concept right through to release.

Shared by TV Presenter Michaela Strachan, author Lee Child, astronaught Karen Nyberg and seen on The Sunday Project in Asutralia

Further great websites for orangutans

Being the the only designer for UK and USA branches as well as assisting the organisation globally, I’ve covered a wide assort of exciting projects, seens by many. View them here.

Site for unforgettable excursions in Borneo

The main BOS website, always updated

A site designed and built in 2 weeks!

The brand is set, the guidelines were supplied. It was over to me to design and build the site in WordPress using the expectational Divi Visual Builder.

Of course, low fidelity wireframes were designed before the real work began.

citizenM eLearning for students and staff

Originally designed and built for students, now also used for staff training. What a fantastic result.

I fully designed and animated this training application utilising brand guidelines videos and photography provided by the client.

Sam was diligent in his work, enthusiastic and patient with the constant changes requested by the authors. The final product is excellent. Student feedback gained has been positive.

Dr Robert Lillis

Cranfield School of Management

Nature Publishing is the crème de la crème of scientific publishing. Alongside a fantastic team, we’ve pushed the boundaries of the website across all devices, whilst excelling in a sound user experience. I worked on improving millions of pages sitting on Nature’s legacy system.

I have more creativity for to show you.

A powerful documentary marketed

One of the most exciting projects I’ve ever worked on! Almost a sellout theatre to one of the most talked about documentaries of the year, LIVE in the prestigious Royal Geographical Society.

I had the pleasure of working alongside celebrities, photographers and producers to market the documentary to all online and in theatres. View more on the project here.

See anything you like?

I’m open to collaborations and supplying photography, whether it be your next big adventure or a project that could turn heads.


9 + 14 =

Tour the portfolio

Project: Borneo Orangutan Survival

Branding / art direction / merch design / illustration / UI / wordpress / Divi theme / video editing / marketing / events / photography

Project: Nature Scientific Publishing

User testing / UI / wireframes / styleguide / illustration / art direction

Social, banners & illustration

Social marketing / animation / illustration / storyboard / video editing

Brand & print collection

Branding / logo animation / merch design / art direction / styleguide / illustration / photography

Web & video collection

UI / Wordpress / Divi theme / wireframe / UI animation / video editing / illustration