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Overall, a better experience

Sam Rios
Senior designer / photographer / adventurer

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Redesigning Nature

Nature is the Creme Dela Crème of scientific publishing and in turn covers a huge range of subjects and articles.


of webpages sat on Nature’s legacy system, pages containing large amounts of text and scientific formulae.
A user centred approach was key to turning Nature around.

User testing

No matter how good a design concept, it would never fly without the results of user testing.

Our wireframes, protoypes and high fidelity designs were thoroughly tested and tested again, even when live to view it’s effectiveness.

Heatmaps from thousands of users provided us stellar numbers, but it was face-to-face user testing that really gained us intricate feedback.

A styleguide for everyone

When working with complex articles, good typography is everything.

Not only did we ensure that the reading experience is smooth and accessible, but we ensured a font’s glyphs covered all scientific calculations required for author’s.

During the concept design phase, style guides were produced for anyone and everyone involved in the design of Nature’s site, specifically developers.

We had developed our own style guide language for the wider company.

Say hello to Mosaic

Primary colours

The results

“Much more pleasing to the eye.”

Just some of the feedback that we got as the site went live.

The results also got showcased to the whole company, globally. Legacy webpages are being replaced as you read this.

I was proud to have been part of a team that evolved Nature’s site to what it has become today.

Nature illustrated

The new web platform was designed to allow for bigger beautiful hero imagery for hundreds of subjects under Nature.

Since I am familiar with the design and layout of the new platform, I was commissioned to source and design these many heroes.

I personally worked with editor’s and manager’s from around the globe to ensure guides and their vision’s were met through image sourcing and illustration.

I sourced and designed over 100 images over a 3 month period. Not including concepts!

I continue to maintain a close business relationship with Nature